In an article written by Ben Thompson in which he presents what he calls Transportation As A Service, Ben writes this about Ford's chances in a TaaS world: "nearly every aspect of the company would need to transform itself from a product model to a service model, and that is even less likely than the company leading the way in self-driving technology."

What immediately popped in my head is that in a subtle way, the transformation from a production model to a service model, or at least the fusion of the two in an attempt to transform culture, is what General Motors attempted when they acquired EDS in 1984.